SEO Archives - Brasserie

SEO and content marketing are both aspects of digital marketing but the two go hand in hand, unfortunately most website owners don’t know how to make them work together. Let’s take a look at what each is and how to make them work for you.

What is SEO

SEO is done to improve your organic rankings and ultimately provide more traffic to your site. To improve your rankings you will have to do keyword research, onpage SEO, make sure technical elements are in place and build some backlinks to your site. Most websites get their traffic from search results although nowadays social media can be a pretty close second.

Content Marketing

A variety of things make up content marketing, everything from blog posts to videos and everything in between. Regardless of the type of content that you create it is done with the intention of attracting and engaging your readers. Content marketing is a big part of your overall SEO strategy. Any SEO agency worth working with creates content with both Google and the end user in mind.

Quality Content for Backlinks

Link building is an important part of your SEO strategy. When websites link back to your site it helps to drive referral traffic, it increases your authority and helps boost your rankings. It is effectively a vote for your website. That being said you need content that is worth linking to. Other website won’t hesitate to link to your site if the content is good enough.

Content Centered Around Keywords

When people search for different words or phrases pertaining to your niche you want your website to show up. That is why it is important to create content relating to your keywords. Every site whether it is for business or a blog will have keywords that they are trying to rank for, creating content can help you to do that. SEO will provide the keywords you are trying to rank for and your content gives you the context.

Both are an Ongoing Process

SEO is an ongoing process and you will need to keep working at if you want to maintain your rankings. Google loves fresh content so the two work together to keep your website at the top of the search results page. More digital marketing agencies are focusing much of their work on creating content. Even business websites have blogs to help engage the audience and to rank for more keywords.

Content marketing and SEO both have the same goals and that is to increase the amount of traffic you get to your site. The two can work together well to give your site better rankings and better traffic.

How to Improve Your Onpage SEO

There is a ton of conflicting advice out there about different SEO methods to improve your rankings. Some swear by guests posts others will recommend a broader link building strategy but the one thing most experts agree on is that food SEO starts with your website. If you want good rankings then your onpage factors need to be done right. Here is a guide on how to improve your onpage SEO and boost those rankings.

Your Page Titles

Page titles are extremely important, they need to be unique and your keywords should be included in the title. If you are trying to rank for “best cheesecake recipe” then your title could be something along the lines of “Best Cheesecake Recipe I Have Ever Tasted”. The title makes sense and the keywords are included.

Meta Description

A meta description is a short and concise description of what your page/post is about, it has to be less than 160 characters and it should include your keywords. If your using a plugin like Yoast it will indicate if the keyword is included and if it is the right length.

URL Structure

If you are building your site with WordPress then their default setting will give you a weird URL structure, you need search engine friendly urls with the relevant keyword.

Keyword Density

It is important that your keywords feature throughout your content so Google understands just what your content is about, at the same time you can’t overdo it or you will lose rankings for keyword stuffing.

Headings

Content needs to be broken up into manageable chunks making it easier for readers to scan and consume your content. You can break up your content with headings. Headings range from H1 to H6, H1 is reserved strictly for your title. The heading let search engine know what the sections of your content are about. You should also make sure to use keywords in the headings.

Images

Images make your site more appealing and you can say a lot with images. However you still need to optimize your images for your SEO efforts. Incorporating your keywords into your image alt tags and titles is a good practice.

Interlinking Your Content

Interlinking the content on your site helps to take your visitors on a journey through your site. It connects one piece of content to another and it helps the Google bot find its way around.

Onpage SEO is the foundation of your SEO efforts and it helps the search crawlers discover what your site is all about and what information it conveys. Don’t overlook or disregard your onpage efforts.

SEO and Content Marketing