Search Engine Optimization

5 Tips For Hiring The Best Portland SEO Company For Your Business

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SEO (search engine optimization) is integral in any digital marketing campaign. The objective of search engine optimization is to increase your business’ online presence thereby enhancing its popularity to draw in more traffic for conversions. It is a highly effective approach to finding and attracting your Portland target audience at a minimum cost.

SEO is a process with notable returns on investment, but the results do not appear overnight, they take time and commitment which is why a growing business should consider outsourcing the optimization services from an established Portland SEO company. Below are some tips that can help you hire the best SEO agency that will help your business make significant strides online.

1. Be Clear About What You Want

To hire the best optimization experts, you need to have a clear picture of what it is you want for your business. This will form the basis of what you need to consider when searching for the right company for the job. Be clear about your needs, which you can do by discussing with your team and then listing the services you deem essential for your optimization campaign.

2. Evaluate Their Digital expertise

Once you know that you want, you will be confident when asking the SEO firm if they can meet your needs and expectations. Not all SEO agencies operate from a perky office in a corporate address. You also should take some time to take into account your industry niche and then give preferent to any optimization firm that understands your type of business. While the outer image of the company does speak about what you can expect, what you want is a team of SEO experts that will get the work done promptly and at its best.

3. Research Their Past And Ongoing Projects

The number of online users that require SEO services is vast and thus the SEO firm with years of experience should have a robust list of past and current projects. You should request them to allow you to review a few of these projects so that you can have an idea of the kind of work they will deliver. Take note of any unique traits in what they have to offer to be confident that you will get something personalized to meet your needs and preferences.

4. Inquire About Their Employees And Experts

An established SEO company in Portland will be the best at what it does only if it has the right workforce. It should have a staff made up of trained and qualified optimization experts who are passionate and enthusiastic about their work. Professionals who are always seeking to push the envelope by being creative and developing innovative SEO strategies. Moreover, the SEO agency should have a staff that is friendly, responsive, and always ready to discuss with you to know what you want or address any concerns you may have.

5. Consider Your Budget

Hiring the best SEO company is an investment from which you should expect notable returns. However, it always is prudent to plan and account for every penny you spent hence the need to have a budget for your business’ SEO campaign.  Request the Portland optimization firm to give you an estimate or quotation and do your best to negotiate and get the most affordable price. An experienced SEO agency will develop an SEO campaign that meets your needs and expectation and be within your budget.

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Search Engine Optimization, SEO

SEO and Content Marketing

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SEO and Content Marketing

SEO and content marketing are both aspects of digital marketing but the two go hand in hand, unfortunately most website owners don’t know how to make them work together. Let’s take a look at what each is and how to make them work for you.

What is SEO

SEO is done to improve your organic rankings and ultimately provide more traffic to your site.  To improve your rankings you will have to do keyword research, onpage SEO, make sure technical elements are in place and build some backlinks to your site.  Most websites get their traffic from search results although nowadays social media can be a pretty close second.

Content Marketing

A variety of things make up content marketing, everything from blog posts to videos and everything in between.  Regardless of the type of content that you create it is done with the intention of attracting and engaging your readers.  Content marketing is a big part of your overall SEO strategy.  Any SEO agency worth working with creates content with both Google and the end user in mind.

Quality Content for Backlinks

Link building is an important part of your SEO strategy.  When websites link back to your site it helps to drive referral traffic, it increases your authority and helps boost your rankings.  It is effectively a vote for your website.  That being said you need content that is worth linking to.  Other website won’t hesitate to link to your site if the content is good enough.

Content Centered Around Keywords

When people search for different words or phrases pertaining to your niche you want your website to show up.  That is why it is important to create content relating to your keywords.  Every site whether it is for business or a blog will have keywords that they are trying to rank for, creating content can help you to do that.  SEO will provide the keywords you are trying to rank for and your content gives you the context.

Both are an Ongoing Process

SEO is an ongoing process and you will need to keep working at if you want to maintain your rankings.  Google loves fresh content so the two work together to keep your website at the top of the search results page.  More digital marketing agencies are focusing much of their work on creating content.  Even business websites have blogs to help engage the audience and to rank for more keywords.

Content marketing and SEO both have the same goals and that is to increase the amount of traffic you get to your site.  The two can work together well to give your site better rankings and better traffic.

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Search Engine Optimization, SEO

How to Improve Your Onpage SEO

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How to Improve Your Onpage SEO

There is a ton of conflicting advice out there about different SEO methods to improve your rankings.  Some swear by guests posts others will recommend a broader link building strategy but the one thing most experts agree on is that food SEO starts with your website.  If you want good rankings then your onpage factors need to be done right.  Here is a guide on how to improve your onpage SEO and boost those rankings.

Your Page Titles

Page titles are extremely important, they need to be unique and your keywords should be included in the title.  If you are trying to rank for “best cheesecake recipe” then your title could be something along the lines of “Best Cheesecake Recipe I Have Ever Tasted”.  The title makes sense and the keywords are included.

Meta Description

A meta description is a short and concise description of what your page/post is about, it has to be less than 160 characters and it should include your keywords.  If your using a plugin like Yoast it will indicate if the keyword is included and if it is the right length.

URL Structure

If you are building your site with WordPress then their default setting will give you a weird URL structure, you need search engine friendly urls with the relevant keyword.

Keyword Density

It is important that your keywords feature throughout your content so Google understands just what your content is about, at the same time you can’t overdo it or you will lose rankings for keyword stuffing.

Headings

Content needs to be broken up into manageable chunks making it easier for readers to scan and consume your content.  You can break up your content with headings.  Headings range from H1 to H6, H1 is reserved strictly for your title.  The heading let search engine know what the sections of your content are about.  You should also make sure to use keywords in the headings.

Images

Images make your site more appealing and you can say a lot with images.  However you still need to optimize your images for your SEO efforts.  Incorporating your keywords into your image alt tags and titles is a good practice.

Interlinking Your Content

Interlinking the content on your site helps to take your visitors on a journey through your site.  It connects one piece of content to another and it helps the Google bot find its way around.

Onpage SEO is the foundation of your SEO efforts and it helps the search crawlers discover what your site is all about and what information it conveys.  Don’t overlook or disregard your onpage efforts.

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