There is a ton of conflicting advice out there about different SEO methods to improve your rankings. Some swear by guests posts others will recommend a broader link building strategy but the one thing most experts agree on is that food SEO starts with your website. If you want good rankings then your onpage factors need to be done right. Here is a guide on how to improve your onpage SEO and boost those rankings.
Your Page Titles
Page titles are extremely important, they need to be unique and your keywords should be included in the title. If you are trying to rank for “best cheesecake recipe” then your title could be something along the lines of “Best Cheesecake Recipe I Have Ever Tasted”. The title makes sense and the keywords are included.
Meta Description
A meta description is a short and concise description of what your page/post is about, it has to be less than 160 characters and it should include your keywords. If your using a plugin like Yoast it will indicate if the keyword is included and if it is the right length.
URL Structure
If you are building your site with WordPress then their default setting will give you a weird URL structure, you need search engine friendly urls with the relevant keyword.
Keyword Density
It is important that your keywords feature throughout your content so Google understands just what your content is about, at the same time you can’t overdo it or you will lose rankings for keyword stuffing.
Headings
Content needs to be broken up into manageable chunks making it easier for readers to scan and consume your content. You can break up your content with headings. Headings range from H1 to H6, H1 is reserved strictly for your title. The heading let search engine know what the sections of your content are about. You should also make sure to use keywords in the headings.
Images
Images make your site more appealing and you can say a lot with images. However you still need to optimize your images for your SEO efforts. Incorporating your keywords into your image alt tags and titles is a good practice.
Interlinking Your Content
Interlinking the content on your site helps to take your visitors on a journey through your site. It connects one piece of content to another and it helps the Google bot find its way around.
Onpage SEO is the foundation of your SEO efforts and it helps the search crawlers discover what your site is all about and what information it conveys. Don’t overlook or disregard your onpage efforts.